Berghaus, with whom Brasher is
being merged, is also a well respected British company that also has a
innovative and respected history in outdoor and mountain wear. Their walking
footwear has many fans, especially their synthetic walking footwear such as the
Explorer boot that is popular among Duke of Edinburgh and Ten Tors
participants. So one can hope, that with Brasher's superior mastery over
leather and anti clogging soles, combined with Berghaus' success with synthetic
materials that this merger will produce some fantastic footwear in the near
future. Firm Brasher favourites like the Fellmaster, Hillmaster, Hillwalker and Supalite
will continue to exist with Berghaus branding and some minor improvements such
as Vibram soles. The new Berghaus equivalent Brasher models will still be made
using the same, permanently waterproofed, Pittards leather and still feature a Brasher engineering label.
In truth, the two
companies have both been owned by the Pentland Group since 1993. So this
amalgamation should not be huge surprise to those in the industry. It could
also be deemed good fortune for both companies too, ensuring their continuation
in one form or an other in an extremely competitive global market. Their promotional line for the merger 'Two great British Brands Merging' is hopefully indicative of a British super brand coming in to existence and long may they last.
